For a start there is lots of it, not just one or two tops. This range includes some very covetable boots, accessories and lingerie and clothing ranges over six pages. The sizing goes from UK size 14-32 which is pretty unusual for such a fashion forward collection, the pricing is mid-range high street (£80 for a coat, £45 for jeans).
But mainly and most of all I like it because the clothes are gorgeous, there is so much in the range that I would wear that I cannot make up my mind what I should order.
I need some jeans just now and quite fancy these , just the right amount of slouch
This Coat is certainly an impact piece, imagine wearing it on bonfire night (I'm still not really getting this minimalist camel thing am I?)
And although its way, way out of season I love that this pin-up girl bikini is available to buy should I suddenly need to take a trip to Hawaii
My only gripe about this range is perhaps a political one. Joe Brown have a perfectly serviceable website which sells many of the same clothes, stopping off at size 20. Why don't they sell the plus sizes to everyone there?